Partnering for growth: How to ensure alliance and partnership success in 2025

In 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels.

A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, IT services companies, cloud and on-premises infrastructure vendors, and consultancies will invest in ecosystem intelligence and elevate alliance management within their organizations.

Join Principal Analysts Angela Lambert, Allan Krans and Patrick Heffernan Thursday, March 13, 2025, for an exclusive review of TBR’s 2025 Predictions special report Ecosystem Intelligence: Key Strategic Changes for 2025.

Join TBR to learn:

✓ How to place strategic ecosystem bets on alliance partners that are well-positioned for the next growth wave

✓ How competitors are gaining ground with common alliance partners through sales programs, go-to-market motions and training

✓ How to create unique value with alliance partners that resonates with end customers

Don’t miss this opportunity to learn how to maximize your alliances and partnerships strategy and have your questions answered by our industry experts!

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