GenAI boom times ahead for companies embracing their own business model disruption 

The waning generative AI (GenAI) hype has exposed underlying issues such as expensive cloud commitments and fragmented data strategies, creating opportunities for companies that emphasize ROI, complementary technologies and cost management. Adding to the complexity, rising energy costs and heightened awareness of GenAI-related security risks are further shaping this uncertain yet opportunity-filled environment. 

Join Principal Analyst Patrick Heffernan, Principal Analyst Boz Hristov and Senior Analyst Kelly Lesiczka Thursday, Jan. 30, 2025, at 1 p.m. EST/10 a.m. PST for an exclusive review of TBR’s AI and GenAI Market Landscape, which highlights expectations for both individual leading vendors and the GenAI space overall. The trio will discuss buyers’ GenAI maturity and review specific examples of services and technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025. Don’t miss this opportunity to learn how GenAI will impact your strategy in the coming year! 

In this FREE TBR Insights Live session on GenAI you’ll learn: 

• How GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models 

• How tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem  
• Which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption