How Will Cloud Vendors Navigate GenAI Investment and Monetization Challenges? 

Cloud vendors are on the front lines of the generative AI (GenAI) business opportunity. These vendors have been rushed to invest ahead of competitors, and as a result, they are forced to figure out the right model(s) to monetize the new capabilities.  

After more than a year of GenAI hype, TBR is beginning to see clear investment trajectories and various formulas among vendors on how best to price GenAI solutions across infrastructure and applications spaces. 

Join TBR’s Cloud team — Principal Analyst & Practice Manager Allan Krans, Senior Analyst Catie Merrill, Analyst Alex Demeule and Research Analyst Gunnar Tache Thursday, Nov. 7, 2024, at 1 p.m. EST/10 a.m. PST for a free 30-minute discussion and Q&A about AI’s impact on the cloud industry. The team will highlight key findings from TBR’s newest cloud research report, AI & GenAI Model Provider Market Landscape, including examples of technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025.   

In this FREE session on AI’s impact on cloud you’ll learn: 

• The investments cloud vendors are making in their infrastructure, partnerships and portfolios 

• The business models that enable vendors to best monetize GenAI technologies 
• TBR's early projections for industry changes in 2025

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal. 
For additional information or to arrange a briefing with our analysts, please contact TBR at webinars@tbri.com. 

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