Making Data-driven Decisions in Sell-with, Build-with Alliance Partnerships

More enterprise IT spend is being driven by and through ecosystem partnerships than ever before, and spend is only forecasted to grow over the coming years. How do global systems integrators (GSIs), channel partners, hyperscalers, independent software vendors (ISVs), managed service providers (MSPs) and OEMs maximize limited resources to staff, market and manage vital go-to-market partnerships across their ecosystems? 

Join principal analysts Patrick Heffernan and Allan Krans Thursday, Oct. 10, 2024, at 1 p.m. EDT/10 a.m. PDT for an exclusive look at how TBR’s revenue, headcount and investment data can guide your firm’s quarterly management of alliance strategy. Additionally, our experts will discuss critical intelligence on annual performance, trends and opportunities for all sides of these multivendor partnerships, which are responsible for more than 50% of global enterprise spend. 

TBR’s proprietary data and insights are used by virtually 100% of GSIs and nearly half of the top OEMs, ISVs and hyperscaler alliance teams. Don’t miss this live discussion on the data and analysis and its applications! 

In this FREE session on strategic alliance management you’ll learn: 

• How both services revenue and industry-vertical revenue can guide your firm’s alliance strategy 

• How quarterly ITO revenue can help your firm benchmark partner teams for QBRs with validated and independent data  
• Which GSI may be the right partner for your firm, and why the biggest partner may not be the best