Unpacking the Evolution of Alliance Partnerships

Mature alliance partnerships have enabled vendors across the spectrum to collaborate as they realize the value of the ecosystem. Cultural, portfolio and leadership DNA have shaped vendors’ behavior when it comes to go-to-market efforts and partner strategies, which is not surprising given vendors often lean on what they do best when pursuing opportunities.  

Join Principal Analyst Bozhidar Hristov, Senior Analyst Catie Merrill and Analyst Alex Demeule on Thursday, Sept. 26, 2024, at 1 p.m. EDT/10 a.m. PDT for an exclusive look at TBR’s latest ecosystem research. In this 30-minute session you will gain a better understanding of how relationships between OEMs, cloud providers and services providers are changing and learn how these vendors are adjusting their business models to account for implications stemming from the advent of generative AI (GenAI). 

In this FREE session you’ll learn: 

  • Partnership satisfaction levels of OEMs, cloud providers and services providers, including what they believe is missing in their relationships with one another 
  • Preferred commercial, staffing and go-to-market models among the partner groups 
  • GenAI’s impact on partner groups’ business models and future joint opportunities 

TBR’s Voice of the Partner Ecosystem Report provides a view of partners within a market, including information on alliance preference and selection criteria, satisfaction analysis, and commercial and go-to-market evolution. The research looks at how OEMs, IT services vendors and cloud vendors are determining who to partner with and provides partners’ true perceptions of the alliance ecosystem. Additionally, it follows the opportunity shift from legacy to emerging technologies and platforms. 

The most recent report features OEM vendors Dell Technologies, Cisco, Hewlett Packard Enterprise, IBM, NetApp, Pure Storage and Fujitsu; cloud vendors Microsoft, Amazon Web Services, Google Cloud, Oracle Cloud Infrastructure, Alibaba, SAP, Oracle, Salesforce, Workday, ServiceNow, Snowflake, Databricks and Red Hat; and services vendors Accenture, Capgemini, DXC Technology, IBM, Deloitte, EY, PwC, KPMG, McKinsey & Co., Boston Consulting Group, Slalom, Cognizant, HCLTech, Infosys, Tata Consultancy Services and Wipro. 

Access the most recent Voice of the Partner Ecosystem Report with a free trial of TBR Insight Center™. 

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal. 
For additional information or to arrange a briefing with our analysts, please contact TBR at webinars@tbri.com. 

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