Name: Claim It, Prove It: Using Clinical Testing and Product Certifications to Validate Your Cosmetic Product Claims
Start: 2024-09-10T14:00:00.000-07:00
End: 2024-09-10T14:59:00.000-07:00

Overview

In an era where consumers demand transparency and authenticity, analysis and product certifications have become more important than ever.

How can your brand leverage these tools to validate your product claims, build consumer trust, and stand out in the competitive cosmetics market? Join us as we explore claim substantiation for cosmetics and further introduce our IGEN™ non-GMO Tested Program. With the growing concern of radioactive contamination, we will also present the newly launched Radioactivity Tested & Certified™ program. These product certifications are not only designed to ensure product safety but also to validate your product claims - giving your brand the credibility it needs to thrive.

Don't miss this opportunity to learn how you can use testing and certifications to enhance your brand's reputation and customer loyalty.

Objective

The audience will learn the process flow, pricing and structure of each program as well as how to leverage the programs in the marketplace to gain a competitive advantage. We will give an analysis of why each program has a specific benefit to specific markets.

This webinar will also educate participants about clinical efficacy trials for cosmetics and personal care products. Our experts will walk through commonly used tools and techniques, how they are leveraged, and the data that they can generate. We will also review examples of how these tools are assembled into a cohesive study.

Agenda

Introduction
How to enhance product marketing with third-party certifications
IGEN™ non-GMO Tested – what is it and why should cosmetics brands care?
Radioactivity testing – a growing concern
What types of claims can be substantiated through clinical efficacy testing
How is clinical grading leveraged in efficacy studies?
What types of bioinstrumentation are available and what are they used for?
What are the commonly used imaging tools and how can images be leveraged to provide data?
How do you take these methods and tools to devise a study to substantiate your claim?
Q&A

Target Audience: The webinar is aimed at all Brands and Ingredient providers in the cosmetic industry.

Language: English

Can't make a live session? Register now and receive a complimentary recording after the live event. For further information, please contact: cosmetics@sgs.com

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