In 2024 generative AI (GenAI) opportunities in the digital transformation (DT) space will continue to swing between enterprisewide and function-aligned models. Vendors with broad-based enterprise relationships will capture a new wave of DT growth as buyers seek guidance and support around their data to ensure it is in compliance and safe from cyber threats.  

Join Principal Analyst Patrick M. Heffernan and Principal Analyst Boz Hristov Thursday, Jan. 18, 2024, for an exclusive review of TBR’s 2024 Digital Transformation Predictions special report, IT ecosystem trust paves the way for GenAI-enabled growth in 2024. The pair will also discuss how recent trends have influenced their latest research. Don’t miss out on this informative and valuable session! 

In this FREE session you’ll learn: 

• How the establishment of more defined use cases around function- and/or department-aligned data will pave the way for GenAI as vendors seek to scale adoption across industries 
• How the launch of multiparty alliances beyond the traditional, preferred two-dimensional relationships and the rise of cobranded facilities can help promote these relationships and can deliver DT to customers in a package rather than through a multiphased approach 
• The research areas TBR’s Digital team will tackle in 2024 

TBR webinars are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal. 

For additional information or to arrange a briefing with our analysts, please contact TBR at webinars@tbri.com. 

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