My name is Eric Hardin, regional director at Orion. I'm joined today by Brian Towner, director of Strategic Planning and advisory experience, along with Brian Morgan, director of product management. And partnering with Orion, we look to empower Advisors and win for investors. At Orion, we work with over 52,000 advisors and oversee over 5,000,000 client accounts. Through this we have seen what it takes to deliver at the next level and have partnered in building out processes to do just that. But as we look over the industry landscape, we see a disconnect. Nearly 90% of you will compete on client experience. And while 80% believe they deliver superior client experience, only 8% of clients truly feel that way. At the beginning of 2023, the largest expenditure within wealth management will be on improving client and advisor experiences. We've all heard the saying happy wife, happy life. At Orion, we take the approach happy client, happy business. Watermark consultant consulting in a 2021 study found that wealth management firms with positive client experiences see on average 7.4 times greater. Shareholder returns. Over let their less than client centric peers. For those of you that like to see an illustrated version of this growth gap, here it is. And as you can see, it's huge. At Orion Portfolio Solutions, we look to provide an end to end experience for our financial professionals and their clients. By implementing Orion's approach of Prospect plan, invest and achieve, we look to streamline the process from organic growth via client acquisition. To planning through a Martin and collaborative goals. Let experience that Brian Morgan will walk you through your shortly. From there, we invest by connecting investment strategies and products directly to investors, unique goals and plans, and lastly achieve by providing advisors with the tools and insights you need to show the value created in your client relationships. Through the streamlined experience, not only our our Ryan's advisors able to deliver on a heightened level of unique client experience, but one that is repeatable and scalable so that you can grow your practice the right way. With that, I'll turn it over to Brian Towner to to discuss more on Orion's new proposal. Thank you so much, Eric. My name is Brian Towner and I'm our director of product for advisor experience. One of the tools that we provide to our advisors is our online proposal tool. Recently, we've really been focused on adding integration such as stress tests, Orion planning, as well as data and analytics. And now we want to turn our attention to the output that you have, the best looking proposal that you can to help you win over clients. Two of the first pages that I'll highlight here are really around planning. We want to make sure on the left that you can showcase to your clients that you heard their needs, you know who there are and understand the goals that they're trying to get. And on the right side, this page really helps highlight the in depth analysis around each of those goals. You can see if they're funded, the details on when they're starting the total cost as well as if they're not funded what assets may be remaining that you need to help them reach. Outside of that, we're also ensuring that we take a look at our fact sheets. We're expanding our blended fact sheets to highlight the great strategies that you've chosen for your client. You'll still see the risk score and analytics highlighted on those as well as a deeper dive into the top holdings of those models. This is something that you have asked for us to provide. We want to make sure that you have that data if you want to make that as part of your proposal. You can see with updated graphs and pie charts that we really want to make sure the information on screen is relatable to your clients and really helps you present as best as you can. Now I'm going to throw it over to Brian Morgan, who's going to take a deep dive into our client portal as well as our planning technology. Thank you so much. All right. Thank you, Brian. I'm also Brian as well Brian Morgan. I am director of product here at Orion. I work on Orion's financial planning tool as well as our client portal and mobile app. So I'll be taking you through a tour of all of that functionality and just so you know what is available to to use with your clients. So I will start with Orion planning. So Orion planning formerly known as Advisor is a financial planning tool. You know I think for a long time now financial planning has definitely become a much more popular. Topic in our industry, the stats show that you know, advisors who are doing, you know, comprehensive planning with their clients typically build stronger relationships. You know, they are less likely to lose their clients, they're more likely to consolidate assets. And generally financial planners do have a higher AUM than those advisors who are not providing planning. So we all know the benefits of financial planning. So introducing Orion planning, which is a planning tool that is provided to you at no additional cost. So this is something that you can use with your clients just as part of being an Orion customer here, so. You know, Orion planning is a when when someone asks me is it goals based or cash flow would say it's a bit of both. It's it's a hybrid approach. It's something where you can take your your clients through goals based workflows and I'll definitely show you that here in a little bit as part of a demo. But really the underlying calculations under the hood are cash flow driven and there's lots of advantages for that, especially for clients who are still working. So like I said, I'm going to take you through a demo just so you can see the planning tool in action, but you'll see as part of that. You'll be able to run a lot of different simulations. What if scenarios. This is something that you can provide to your clients as part of their client portal, so excited to show you that. You know, Speaking of the client portal and mobile app, Orion does provide to you, along with the financial planning tool, a client portal and mobile app that you can use with your clients. So, you know, with the client portal. The way I would position it is really a one stop shop for your clients. You know we can obviously include the financial planning but also to you know all the accounts that you're managing. These can flow in through to the portal. You'll be able to see you know things like the account balances, performance, asset allocation. So a lot of great detail about those accounts that you can make available to your clients, but you're also able to add in outside accounts whether that be you know manually added or even use our data aggregation service to link. Those accounts this week, clients when they're logging in, they're seeing everything in one place updating daily. So like I said, that one stop shop versus having to go to many different logins to see you know, you know, all everything that rolls up into their financial world. And then as far as the mobile app, same thing, you'll be able to provide this mobile app to your clients to be able to see a lot of great information, you know, account balances, performance, asset allocation, even financial planning if you're using Orion planning. So with that I'm going to jump into the demo. All right. So when you think about that, you know that journey that you'll, you'll take, especially a prospect, right. You're starting them as a prospect. You want to do maybe some financial planning to get to know them, get to know their goals, to build that trust. And then all the way once they're a client, you know, being able to show all the great information that we're able to provide, you know, with all the reporting that we have in our system. So I'm going to take you through that journey, right. So we'll start from the beginning, we'll start as a prospect. Let's add in. Jane Smith. All right. So I'm going to start with the planning workflow. Now we have. A lot of different workflows that you can take your clients through. Typically advisors will either start with our comprehensive which we'll look at everything you know can factor in all of their goals, you know all their accounts, all their assets. It does take a little bit longer, but sometimes with financial planning clients aren't necessarily ready to dive right into deep and sometimes you need to have them dip their toes in the planting water just so they get comfortable with the process, get comfortable with you and and the planning approach. So I'm going to start with our most popular workflow which is retirement. Just so you can see what that looks like and and right now I'm logged in as a financial advisor but you can certainly make this experience available to the clients to do on their own and it's really flexible. You know you can have it start where the clients go through they add in what they can and then you fill in the gaps or it could be vice versa, you fill in what you know and then have the clients fill in the gaps. It's up to you as far as when the clients will see results. So you can make the results available to them right away or you can choose you know let let you the advisor have a chance to look over all the data. Make sure everything looks correct, go through some what if scenarios and then make the results available. So this is all very flexible, but you'll notice these questions are very simple. They're positions as if they're talking to the client. So maybe even the clients still in the office with you, you can go through this with them as well. So you have a partner, I'm going to say yes here. And let's add in John. All right. We'll say that they're 45 years old each. So again, very simple questions. We built this as if we're talking to the clients, we have children. I'll say no, but you know, think about things like college planning, that's where the kids can factor in. Also for things like tax calculations, you know, child tax credits will factor those into our calculations as well. All right. Which state do you file taxes? That's for when we calculate the state taxes. What are their salaries? So I'll just put in. They make 100,000 each. How much do they spend per month? Let's say 8000. Have they started saving out? This is a client of yours. We'll be able to pull in all those accounts that you manage, you know, to start right away so you don't have to fill in all that information. But again, imagine this is a prospect that you're just meeting for the first time. So we'll say that they have an investment account. It's a joint account, it's worth 500,000 and they're saving 1000 bucks per month. So for here, for this question, we're to keep it very simple for the clients, we're going to ask them the questions or the answers. The questions for what we think they'll know at the top of their head, right. There's probably a ton of questions. We can ask especially for taxable accounts, but we really keep it simple as part of these workflows and then later on as part of our profile you'll be able to add in a lot more details. Their pension will say no, we'll give you a playback of all the inputs this way and they can just make sure everything is correct and then from here they can go to another goal, right? They can start building on top of these goals. They have a home purchase goal. They want to save for their kids college. But if they just want to see retirement taking my plan and boom, within 3-4 minutes you're able to see results right away. And I think that's where you know. You can start having those interactive conversations with the clients and really get to know what's important to them. We have these what ifs that are available. So for example, what if I were to change my retirement age, we have different output that you can use. This is more of a a straight line linear return, right? But for those of you, if you prefer Monte Carlo. We have that as well. So you know, for example, what if I were to say they're going to retire at 50, right, just to throw a big wrench in there. So let's change them both, retiring at 50 and you'll see it goes down to 1%. So again, interactive conversations, you're able to see the results of of those changes immediately. So that really helps drive the conversation to find out again what's important, what's realistic for those clients. So you can use these workflows, they're very simple, you know, again we built them for clients. Really easy for advisors from a learning curve perspective to get up to speed with these. We also have this profile here that you can use. This is where you would do that more typical comprehensive planning where you're adding on a lot more information about the clients and notice everything I added to that workflow is already here so you don't have to duplicate efforts. So again you have a comprehensive planning tool available to you as well that you can use with the clients along with those very simple workflows. So we have these, the very simple you know high level goal pages. We also have cash flow pages that you can show to them as well. So again based off all that very simple information and add to the, the, the, the workflow you're able to get all this great information. You know for example for cash flow, their income, their taxes, their expenses, contributions, all of this can be changed. Obviously as the client, you know gives you more information, you could identify opportunities. Yeah, I see you have some net cash flow that's not an allocated. Let's talk about how we can put that money to good use, you know, saving more, maybe they need insurance policies. So a lot of opportunities just based off the simple workflow. We have a balance sheet that shows the growth of their assets over time, advance reports. This is something that you can customize. So it can be one column, it can be 10 columns. It's really up to you what you show to the clients. You can drag and drop the columns so that they're in the order that you want. So this is a nice custom output. And then action steps, you know, as you're making recommendations to the clients, we have this great To Do List that you can provide to clients that they can walk away with. So you know really like I said, gives that To Do List, gives you a place to follow up next time you meet with them. But also too, as they're completing items, it's a great place to remind the clients, especially 234 years down the road, all the work that you're doing together. So as you're making these recommendations and as the clients completing those, I would definitely recommend keeping these recommendations here even if they're completed. Just again, it's a way to remind the clients of all the value that you bring. So you know this financial planning tool again provides you at no additional cost. Definitely check it out if you haven't already. And then once they become a client, right, so you, you've got those accounts invested, you use the proposal tool that Brian Towner was just talking about to, to get those clients up and running now their client and then they'll have access to our client portal, right. And it's the same tool as our planning tool. So you're not having to give them different logins. They're able to see, you know, all the great reporting along the same place that they're able to see their financial plan. So again, when we talk about that one stop shop from a client experience perspective, you're giving the clients one login. And they're able to see all this great information in one place. So you know that financial planning I was just showing you, we're also able to see all the accounts that you're managing, right. So we have all these reporting that's going to be available in here. So we have a summary page performance positions. So a lot of great details here. I would say with performance we have this. Drill down capabilities so they can really dive deep into the details of performance. You know, they can look at it by account, asset category, asset classes, a bunch of different options here. Same thing with positions, with positions you can even click into the lots to see all the lot details so they can see, you know, when they purchase these lots the cost base is you know, is it long term versus short term for a holding period. So all this is going to be available for the, you know, for the accounts that you're managing inside this portal. Alright so this this account is pretty old which is why it took a little long to load here, but you'll notice you know lot details going back to 2007. But again a lot of great information that clients will be able to load. You know when you're looking on the left hand column here, you know these like I mentioned earlier. Being able to see everything in one place. So not only the accounts that you manage but maybe they wanted to add outside assets like they're checking accounts, banking accounts, maybe the 401K, their mortgage, right, any other loans that they might have just so that you're building that net worth statement. So you can see the network statements is available to print and provide to the clients, but they'll be seeing this number updated daily, right. So we have certainly clients would just like to see you know as their net worth going up or down you know with. Markets, especially the way they've been bottled lately. Sometimes it's nice just to direct them towards the financial plan so they're not checking how they're doing for their performance, right. So this could be the landing page when you're thinking about landing pages for the client. But you can certainly have and I would say the most common landing page is our personal finances page here with linking accounts. We do use plan for this. There is a charge or there is a cost to link accounts because we're using a third party to help us do so. That's where the costs come in. But again, they can link their checking accounts, their savings accounts, their 401K's. If they link an investment account, you'll be able to see not just the balances, but also the holdings for those investment accounts. So it gives you some great detail for if they link their checking accounts. You know even some of their loans like a or even a credit card, you'll be able to you and the clients will be able to see their transactions. So where they're spending money, maybe you can provide some advice there or is this at least helps the clients get organized with their finances? We also have a document vault. So with the document vault, this is a great way for your clients to get organized. You know, we're going to send things like the custodial statements here, portfolio statements, but your clients can upload documents to this as well, so maybe things like their state planning. Documents, insurance policies, you know, these can all be uploaded here again, just to help them get organized. So this is available. You know, it's just part of the client portal experience. So we talked about planning, we talked about personal finances. Some of the reporting that's going to be available to them document all with contact my advisor, you know, if you upload your picture, phone number. We also have an integration with Calendly if you use county to schedule meetings. If not, your clients can send you a message and they'll be sent directly to your e-mail. For branding, you'll notice that the logo here in the top left, this is your logo. So you'll be able to upload your logo to the system and that's what's going to show here in the top left so when clients are logging in. They're logging into your client portal. So just helps reinforce your brand with the clients. Now one common question, I'll end with this just in case. We have this great client portal. We have a mobile app that goes with it. You do not need to use our financial planning. So maybe you're using another planning tool or maybe you're just not in a phase where you want to do financial planning with that client. You do have a way to turn off financial planning, so I'm just going to show you that really quick here. So I'm going to go into the configure access, turn off financial plan. Right. And then you'll see that the gold flag here will disappear. So even though I'm showing you the the functionality of our planning tool, we do know that some of our firms they use other planning tools, they're not maybe ready to do financial planning with that particular client. I just wanted to reinforce you do not need to use our planning tool in order to take advantage of this client portal, so. With that, you know, look, if you have any questions, we have a great support team here that focuses just on the planning tool and the portal, so definitely feel free to reach out to them. We also have so you'll see the let's talk button at the bottom here. There you'll be able to chat with them, you'll be able to call them, e-mail, whatever is the most convenient for you. We also have a Resource Center with a lot of self-help training content that you can use as well. So as you're getting, you know, getting up to speed with the tool. You'll certainly have resources available to you to help you do that. So with that, I'm going to turn over to Eric to help us wrap up. Thank you so much, Brian. I think the demonstrations that both Brians showed us today really tied in that idea of taking the conversation and the experience from your clients from that prospect to the plan, to the invest and lastly to that achieve phase can all be done utilizing the Orion technology base. Now as we walk through anything today, if you'd like more personalized. And stration. Feel free to click on the link below and sign up and we will reach out and set up a time to walk through this together. Thank you so much for spending your time with us today. We hope it was a valuable use of it and we look forward to working with you more in the future. Thank you. _1714115365203