My name is Kate. I'm a product manager with Orion planning, and today we want to talk about protective dream, or PLD as we call it. This came from Doctor Daniel Crosby, our Chief behavioral officer. And the idea, however, really turns on the phenomenon of mental accounting, which is a quick refresher. Is the propensity of individuals to treat equally fungible dollars differently based on the way that we're mentally or emotionally accounting for framing these assets in our minds. So the story behind the assets has a lot to do with our behavior around the assets. You know, we've seen this bear out in the way that people treat and spend bonuses versus rebates when the only difference is the nomenclature is just as just one example. So, and again, no value judgments here. Mentally counting is not a good or a bad thing. It's just baked into being human and everybody is susceptible to it whether you're in the industry or not. And but what we certainly know is that clients are quite vulnerable to this. So I, I love the quote by Eric Clark, our CEO, who says, hey, you know, we've done a pretty good job of solving the investment problem when you consider how sophisticated the industry is. But what we haven't quite done, or at least our our mission here is, is to address the investor behavior problem. And that's where PLD can be so powerful. So the question becomes why does any of this matter and how is it valuable for you as an advisor for your clients? How do we translate the knowledge that clients are engaging in mental accounting into something actionable that you can implement into your financial planning process or into your practice management strategy most of the time? Hesitant to use the word should, and this is one of those rare cases when I I'm confident in saying that I think it best, excuse me, advisers really should consider using a tool like protective dream just on the basis of how valuable implementing some kind of behavioral coaching. Practice into a financial planning process has been shown to be and I'll reference research done by Merrill Lynch in the slide in front of you titled old school versus New School. Where items on the left under old school asset allocation, tax management, product allocation and rebalancing were compared with some items on the right client assessment, behavioral coaching, goal optimization, and savings and withdrawal guidance. The upshot of this research is that everything that advisors do for their clients is valuable, and that's both unsurprising and also heartening to know and hear and have reinforced. What's more surprising is just how valuable some of the items on the right actually are. In this case, the least value, the least valuable item on the right, is more valuable than the most valuable item on the left. And we also see that behavioral coaching is head and shoulders the most valuable. Behavior that was studied in this research and it can be one of the most valuable things that advisors ever do with their clients. So protect live dream is technology that enables advisors to have these conversations around. Around money and around your clients relationship to money in a way and in terms that your clients understand and are already thinking of. This kind of conversation overtime promotes great investor behavior and great investor behavior. Overtime produces better investment outcomes as most of you have never seen protective dream before and this is a sample clients protect live Dream landing page. You can choose this as the default page that a client would land on upon logging in or a variety of other pages are available for you to choose. And by default we have this client's assets. Living in a specific bucket, these are our defaults, but if you choose to customize this, we have added a lot of flexibility for you to adapt the protective dream results as you wish, and I'll show you that on a couple of levels. First, I'll start with the firm level. In firm settings, we've got a dedicated asset bucketing tab. And you'll see I can choose between 2 columns. And up to four columns. I can always default and reset back to the protective dream layout. But let's say that I want to change the naming convention here to protect, grow and give. I can change that headline. I can change the names of the buckets. I could also change. The headline description and the description of the buckets. But I could also change the default asset assignment. So if I want to move my Roth IRA for example and tax free accounts into the give category I can do that. I'll go ahead and save that. And if I return to. The client we were just looking at. And go back to their protective dream results page, you can see that the naming convention has been updated. And the asset assignment has been updated. So now we're that was the, the, the firm level customizations. We can also make these changes on the client level. So if I click this ellipsis menu, I can choose edit asset bucketing. And while the client at this stage won't change the names of the buckets, they will be able to drag and drop their assets across buckets and that will be really valuable to them. Because it allows them to honor and view their assets in the way that they're actually mentally and emotionally thinking about these assets. And then of course, as the adviser that allows you to be able to have discussions around these assets exactly in that way. So I'll go ahead and save these changes. As a as a quick teaser for the future, right now what I've done is dragged and dropped accounts from bucket to bucket. But if we drill down even further in the near future, we'll be able to drag and drop individual assets at the position level from bucket to bucket because we know that that's that's something that clients are also wanting and advisors as well, so. That is just a quick rundown of protective dream, what it looks like and some of the customizations available to clients and to advisors. Thank you so much for your time and attention around protective dream. _1732211400661