Hello, I'm Eddie Sempek, national sales manager here at Ryan. I'm also joined by my colleague Phil Colling. Hi everyone. I'm Phil Collins. I cover the Orion Risk intelligence platform with Eddie and the team and I'm looking forward to going through the model management pieces of the Risk intelligence platform with you here today. Today on the topic or on the agenda, we have four areas that we're going to be covering. We'll be going over Orion as a as a company and the help you sell series and why it's important for you. We'll be introducing the model management component which is the third part of our three-part series on the help you. Well. We'll go through a demo of the functionality around how model management can help you know fuel retention as well as increase your your your firm growth and we'll go through some question answers at the end. So really kind of pulling this all together, you know the the purpose of Orion and our mission is to really help power the advisor client journey and we do that through a tech enabled fiduciary process. In that tech enabled production process, we've outlined 4 you know key components that we've defined in our fiduciary flywheel prospect plan invest and achieve. Now these areas and concert are powered through underlying technology as well as services that are in offers. And what we've really kind of done is bring these all under a most in one solution that helps you go out and spend more time engaging with your clients and hopefully winning more business. So when you consider the underlying tech foundation you know that covers from the initial. Legion, leveraging the Redtail campaigns, getting into the CRM, managing that process into the financial planning and then ultimately leading into your proposal Gen powered by you know, the risk intelligence experience and then getting into investment management which you can do yourself or you can partner with us on several solutions from OC IO to you know custom indexing as well as leveraging our Orion communities platform which is a model marketplace to really help you you know. Include additional components that to your overall portfolio management and then there's some additional services that really help with the ongoing client lifecycle management being things like our cash and credit marketplace and then obviously just empowering you through you know proper compliance reporting and and other services there. So what is Orion risk intelligence? Well, if you haven't been able to watch the other two series components, this will kind of give you a brief introduction, but I do highly recommend that you go back and watch. Those first two in our series, but Orion risk Intelligence is a platform that helps empower you to go out and provide more meaningful engagements with your prospects and clients, focusing around risk profile management, stress testing and proposal Gen and then it also enables you to have a holistic view across your entire firm to understand you know where your risk profiles are at and if there's anything out of alignment. There's additional integrations that we're really excited about focusing on going into 2023, but for now we'll go ahead and move on into the model management components in just a moment. Kind of digging into a little bit deeper though on the help you sell series just to you know, provide some recommendation around why you should go back and take a look at those if you weren't able to. You know our first you know, conversation in the series focused around how to turn a prospect into a client in one week and we do that through the leveraging the risk intelligence platform, but really. A lot of the foundational components were derived around Doctor Crosby's, you know five ways of improving a conversation, moving that into growing your profits exponentially with the existing clients that you already have. How you can we we demonstrated how to leverage the risk intelligence platform in your day-to-day conversations from you know reviewing outside assets to then including reviews of your existing portfolios and demonstrating stress testing capabilities and helping hopefully encourage an additional. Asset growth and retention in that process and ultimately it funnels back to those five key areas that Doctor Crosby. You know, mentions as well as the outline that's provided for us in that first first series. So what model management has to do with business growth? That's really the question that we're trying to answer here. I think there's three key components that that focuses on and ultimately how you can help calm fears and boost AUM via model management. So as you're working through your advisor, client and journey, you know kind of the, the three key points that we really identified was model management simplifies your workflow. It gives you a better way of not only providing scale but also engagement with your clients because model management doesn't have to just stop at what you're doing. It could also include you know models from your from the model marketplace as well as inclusion of any of the OC IO services that we're offering. So whether it's custom indexing or you know models that we're helping curate for you. It increases client touchpoints because as you're going through and executing maybe rebalances or making changes to their portfolio, leveraging the models that you have within the risk intelligence platform, you're able, you're better able to communicate, you know the reasons behind it and the impacts that we'll have as you're looking ahead and kind of trying to determine, you know, how this model will react in certain, you know, economic situations. And you know kind of building on to that is relying on the stress testing techniques to show your strategy and action. So the tool doesn't stop at just client presentations. You can take your models and include those in in those meetings as well and you really demonstrate you know the value of the services and the expertise that you provide you know as a fiduciary. So with that being said, I'm going to turn the time over to Phil, who's going to give us a demo of the technology. All right. Thank you, Eddie. And as I mentioned, we're going to go through that ball management demo here using the risk intelligence platform. And so really what I have pulled up here on screen is the risk profile of a model that's being brought in from the Orion platform or one that you've built out within our platform for you to be able to go out and really do a risk review like you would for a client. But instead, we're just going to focus on that model side. And so within here, you're going to have a lot of the same data. Points that you'd see throughout the rest of the system when utilizing it for prospects and clients. But instead it's the focus here of what is that risk versus return on this particular model that we've built out within the system or that we've brought into the system, as well as being able to review where the different risk measures that we have out there. And as you can see here, we're taking this model and we're comparing it to a benchmark that you've set out there for it. And so as we're looking at those risk measures or we want to look at. The Morningstar style boxes that we're integrating into the system for you, we're going to be able to come in and we can do a deep dive into each one of these screens to be able to see what does a style analysis look like. Are we where we truly want to be versus the benchmark that we've assigned out to it or is this something that maybe we want to go out there and start looking at some possible changes within the model. And so that's where within our platform you are going to have that ability to be able to go out and do what. Call them through and where we see a lot of firms doing this is going to be a annual or quarterly basis and just reviewing their models and looking to possibly make changes to it. Some of the routes that we can go here are going to be our interactive editor. What the interactive error is going to allow you to do is really just go right into that model and do a swap securities within there or add in a securities that maybe you want to to that model and it's all going to be freehand at that point in time. Our model optimizer with that's going to allow you to do is really look at the risk score of that model where this one today we were around a 27 risk score. But maybe this is supposed to be a model that's supposed to be a little higher or lower on that risk side and we can actually set it to the new risk. That we are expecting it to be at. And then from there our system will look at what's currently in that model today and change up those allocation percentages to get to where we need to be in order to get to that new risk score. And so we're not going to change any securities for you, but we will change up those allocation percentages. And the last one is going to be the blend models and funds piece. Now with this one here you are going to be able to go out there and pick and choose. What securities you want to keep within that model and which ones you want to get rid of and then actually swap that out either with a SMA or fixed income type products within there or just an individual security that maybe you're willing to utilize within that model. And so just jumping into this one here as this is always a big one as you can see here, we're going to show all those underlying positions within the model where we can either just replace everything at this point in time. Or we can go out there and we can just pick and choose the different securities that we're going to want to get rid of within the model. And so I'll select these five securities. Once those are selected that's we're going to be able to go in. And once we save this out, now we're going to see all the other securities that we're still keeping within the model. But then we can come in here and we can start picking and choosing alright, which estimates do I want to possibly bring into this mall or what other type of malls do we want to bring in. So we're. Really building out this model even further. If we want to go 100% into adding this model in or we can also go out and we can then 50% of this one and 50% of this model and then start building out this model further and further. Now from there, outside of really the model management piece and making those changes to your models, we also have the ability to go out there and do some stress testing within the platform at a model level. So if we want to go out and run a stress test on our model like we would for prospects and clients, we're going to be able to start that process with doing whether it's free hand trust testing or using one of the 80 plus scenarios that we've created. Out there for you. All right. So once we get to the stress testing, just like your clients and prospects, you're going to be able to open up that model, see all the underlying securities within there. And then from there, we can start doing our free hand stress testing. So if we want to just see how would this model react to the SP going up 10% versus the SP going down 10% as of right now, we can start making those changes using these different levers out there that we're providing to you. Or if we know that this is a model that maybe has a high focus on oil, you can go out there and start making those. Changes with our oil lever and seeing what those effects could have within this model. And then from there looking at the different scenarios that we've created. And So what we'll see a lot of times is with certain models, there's going to be certain scenarios that those are going to fit in with firms. From there, we can select that particular scenario and see, you know with our dollar supreme scenario, cheaper oil and imports, what could that look like for this particular model and then we can start going through the different levels. Of that scenario of the good, bad, ugly, and seeing how each different level is coming into play on how this model could possibly react to it. From there though, I do want to jump into some of the integrations that we've built out with Orion as well and what those integrations, it's really going to be with the O'Reilly clips trading platform where within Eclipse you do have the ability to build out your different models or strategies within the platform. And typically what you'll see is when you build out that model, you're going to be able to come out and you're going to see what is in that model. And so we're going to have the top portion of this model here. And then all the underlying securities with the different nodes that we've built out to create a model as a whole. Now with the integrations that we've built out with risk intelligence and eclipse, you're also going to have the ability to look at the risk profile directly inside of the Eclipse platform where we're going to provide you with that downside versus upside we're going to be able to see is there a correlation risk within this model as well as being able to look at the equity style analysis and the fixed income style analysis. The other piece is to be able to come out and do some quick stress testing on this model where if we want to go out there and we want to look at our Fed shock therapy, we can start including different scenarios within here and we can apply those out. And now the systems just automatically going to go out and do those quick scenario runs on this model and see how each of these particular scenarios could impact this particular model that you've assigned out to your clients. Thanks Bill for that really incredible demo on demonstrating the value and impact that leveraging risk intelligence can have on your model management. So as we wrap up our session today, we just wanted to kind of highlight a few points on why you should consider leveraging risk intelligence for your as your platform. One of the nice benefits the experience is that there is a limited stress testing capabilities, so there's no need to worry about like hey, if I hit my capacity limit. Whether it's your proposal, Gen number of clients, prospects or models that you're maintaining within the platform. It does provide you on the fly adjustments. So being able to as as Phil kind of demonstrated on the model side, you can also do the same, same take the same approach on your client portfolios. And so the the value in doing that is that you can make changes, do multiple side-by-side comparisons at the same time without actually impacting the current portfolio allocation, right. So the the ability to to make those recommendations and and move through that review process could be very beneficial in those real time. Leeds. Umm. It also allows you to take, you know, your model marketplace models if you're leveraging communities and be able to stress test those and even blend those with other models. So it really provides you and affords you the ability to have this really seamless experience that helps portray back to the client that this is a service that you're providing. And the integration with Eclipse I think is really a game changer. Being able to take that content from your risk platform and integrating that into your trading platform and be able to give you real time insights into the model will help you just better engage in in the trade order management platform and your day-to-day processes within the experience. All right. So we have a few questions and answers that we wanted to go through from the audience and just before we wrap up with those that Q&A. I just want to recommend that if if you haven't previously watched the other help you sell series webinars, please go back and visit those. There's some great content that can help you with your client conversations as well as just understanding the broader application of Orion's risk intelligence platform. Additionally, we'd love to hear from you and provide you your own personal demo of the platform and you know, even provide you a a free trial to the platform if you'd like. So with that being said, Phil and I are going to go through questions here and hopefully answer some of these and then we'll take any other questions as well. We'll be responding via text on those as well. All right. So Phil, one of the first questions that came in. Do I have to use Orion Tech to use model management? I think this is probably more from the perspective of from that's not on Orion today. Yeah. With that, when it comes to small management inside of the risk intelligence platform, you, you don't have to be an Orion client in order to do so. The one big piece that you would be missing out on though is going to be the integration that we have built out with the Orion trading platform and being able to see how that risk profile looks just directly inside of the trading platform when you're going out there and making those trades. Awesome. Next question, do all my models sync from Eclipse or is it a manual process? Yeah. So that is one of the integrations I really love between the two systems as all of those models that you do have inside of eclipse, those will sink over for you. So you don't have to go out there and manually build out any of your models within the platform. As an Orion client, we definitely don't want you to have to rebuild those models. So you've already taken the time to do so. So those will automatically integrate into the system. I think, Phil, maybe as well to clarify, like what if they don't want certain models in the system? Do they have the ability to exclude those? They do. So you can either exclude those just directly inside of the risk intelligence platform to where if we see a lot with larger firms in regards to not passing those models, maybe not all their models along to all the advisors and they want to have just a subset out there. You definitely have that ability within our system and kind of lock down what can be used as a recommendation, what can be used from a maintenance standpoint as well. Awesome. Good clarity, good clarity as well. The next question that came in can I run a client risk comparison or stress test against a model? Yeah. So that's going to be one of the major pieces inside the platform is being able to do those comparisons, whether it's first one model or multiple models, you're going to have the ability to do all that right on screen, whether it's stress testing or just comparing side by side with the different data points that we're providing over to you from a risk standpoint. Awesome. OK, we'll answer a couple more here on the line and then we'll get into the providing some responses as well just via text. OK. This is coming from an existing Orion client and it's they're indicating that they manage composites in the system today. Are they able to integrate those composites into the risk intelligence platform? They are. So that's going to be something that when you're actually integrating your models into the platform, we can have that set up to automatically bring over that composite data for you. And so instead of just going off of what the securities are doing inside of the model today, it's going to be actually looking at your model performance instead. Yeah, I actually think this is a really important question because as we get into the SEC marketing rule that just went into effect, this impacts that ability to keep you know your performance on on those proposals. So I think being able to have that composite data flow in and you know have that not just a hypothetical performance result but you know an actual performance is a is a key differentiator in the risk platform. The last question that that will respond to verbally here is alternative assets and fixed income. So I think just the general idea of you know models, obviously ETF, stocks, mutual funds and cash, right, pretty straightforward. But how about alternatives and fixed income like how are we getting those implemented into a model and what are the capabilities that the system has there? Yeah. So inside of our platform, you're going to have the ability to really manually go out there and create those within the system from there. When it comes to any alternatives, you can add those into models or even just a recommendation for a client to be able to go out there and use within a proposal or within stress testing. Now what we do see a lot of times is firm setting a proxy to those to be able to utilize our stress testing a little deeper where. Well, we'll quickly see some type of index that has to do with that particular alternative investment being set as a proxy out there for it. And then that way when it comes to running those different stress tests on, we're going to use that proxy instead. But it does allow you to be where you're really wanting to be for that prospect client or even during that model creation. I think that's, you know, an interesting point, you know, as we're going through and maintaining models especially around, you know. Those. More complicated products you know being able to have the that maintenance to either include those from a proxy standpoint but I mean correct me if I'm wrong Phil, but they can also go in and and input additional parameters around the like alternative you know expected rate of return, things like that correct? They definitely could. Well, they can do that and that's where if you have those additional parameters, our system can use those when it comes to stress testing instead of using a proxy. So with our alternatives you can go pretty deep with those in regards to the creation and get get those to where they're needing to be when creating recommendations and adding those into models. Awesome. Well, we really appreciate everyone's time coming in today. Like I said, click click the link down below. We'd love to hear from you and provide a demo to you on on how risk intelligence can help improve your advisor client journey. So with that we'll. We'll see you off. Thanks. _1732288988986