Discover new techniques to help you sell more books. 

Join our one-hour online course to strengthen your marketing skills and get better results from your consumer marketing campaigns.

With an emphasis on best practices and engaging consumers, attendees will come away with practical tools and ideas for effectively running campaigns as well as measuring and communicating their success.

Who Should Attend: Suitable for marketers of all levels interested in becoming even more effective at work, and getting better results from their marketing campaigns.

What We’ll Cover:

• Formulating a strategy and the goals by which you’ll measure success and adapt as you go.
• Research tactics and tools to identify your audiences.
• The best practices for building a strong online foundation critical to any consumer marketing success, including sites as well as key social, retail, and search presences.
• Effective means of reaching and engaging consumers, with examples.
• Ways to employ data and an agile mindset throughout to inform efforts as well as to measure and communicate success.

 

Special Offer: All IPG attendees will receive 50% OFF* their first 3 months of Ingram's Consumer Marketing Insights tool.

*must sign up by December 4th for a 6-month term.

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