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Is Business Dining Your Restaurant’s Silver Lining?


On Demand

Corporate travel is a multi-billion-dollar industry that is predicted to climb 7% in 2018, and major enterprises are increasingly measuring traveler satisfaction as a key success indicator. What’s the opportunity for you? All of those business travelers have to eat.

In spring 2018, Dinova teamed up with GBTA, the Global Business Travel Association, to conduct first-of-its kind research into business travelers’ dining behaviors and preferences and their company dining guidelines. Join us for a deep-dive into the research, with takeaways that you can use to better target this growing opportunity.

You’ll gain insights into:
  • Distinctions among different generations, including what types of restaurants they’re choosing and their expensing behaviors
  • What tools and technologies influence business dining decisions and what they use for research
  • Diner sentiment around loyalty programs
  • How strongly business travelers feel about staying healthy on the road


Presenter

Shannon Delaney, Vice President of Marketing, Dinova
Shannon Delaney, Vice President of Marketing at Dinova, is responsible for creating meaningful experiences for Dinova constituents, building out the brand ecosystem and launching initiatives that drive business growth for the company. Delaney brings more than 20 years' experience in the brand experience and integrated marketing strategy space. Before joining Dinova, Delaney was the Vice President of Digital and Consumer Marketing at Kids II where she successfully built a team that executed marketing and merchandising strategies across the globe with all of the top retailers. She developed digital and consumer marketing strategies supporting multiple brands. During her time there, she launched an award-winning YouTube channel for Baby Einstein and set the company on a path for aggressive growth in e-Commerce. Prior to Kids II, Delaney spent many years in two well-known Atlanta agencies leading strategy, experience and analytics. Some of the brands she has supported during her agency tenure include The Home Depot, Walgreens, Smith & Wesson, Intercontinental Hotels Group, Outback Steak House, AARP, MyCokeRewards, Dasani and many more.


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