Adelaide, a leader in attention metrics, is bringing quality ratings to walled gardens like Facebook, Twitter and Snapchat. We'll share details on how to use attention metrics to optimize media spend towards more efficient outcomes. Join us as we speak with the top attention researcher in the world, Karen Nelson-Field, about her latest research tying attention metrics to business outcomes. Ron Amram, Global Media Lead at Heineken, will share his thoughts on how media buyers can use attention metrics to outperform the market. We hope to see you there.