It has always been difficult for PR professionals to find a way to attribute revenue to PR-related activities. Imagine being able to approach the C-Suite/Senior Management to show exactly how PR has impacted your organisation. With current technologies, you can now take measurement from web traffic, search optimisation, Click-Through Rates and conversions into one combined view.
With these new data points available, we also need to rethink how to incorporate them into PR measurement scoring. We look at how to move away from single dimension metrics such as AVE, to multi-dimension metrics that are more representative of the digital media landscape we live in.
During this live Webinar, you will learn: