In this webinar, discover how Zendesk wins business by putting the customer at the center of its brand story. By turning positive customer feedback into case studies, testimonials, and stats, Zendesk builds trust and validates its messaging across the buyer’s journey.
You’ll learn how to:
- Avoid information overload by defining your outputs before you start collecting customer feedback
- Elevate your most vocal brand advocates by using TechValidate to find out which customers are raising their hands for activities
- Guide product and brand decisions by listening to customers
- See real-life examples of how Zendesk effectively uses the voice of the customer to create compelling content