CET: 15:00 - 16:00
GMT: 14:00 - 15:00
ET: 9:00 - 10:00
For those at the crossroads of trying to balance data value and privacy, this webinar teaches the fundamentals of GDPR-recommended Pseudonymisation, and how it helps organizations to maximise data utility while increasing accountability, ethics and transparency
Data drives commerce. It opens up opportunities for businesses to build on a global scale. But those opportunities have brought challenges in data innovation and utility, risk, and the privacy of individuals. To date, commerce has experimented with consent to manage these risk and privacy challenges. But consent alone no longer works in many situations: we need to go above and beyond consent by itself. This webinar will look at a complement to consent; a technological application that is a “belt and braces” approach to balancing privacy and data value when consent does not work. Panelists will discuss how to fully maximise data value whilst maintaining privacy, through the use of GDPR-recommended Pseudonymisation safeguards, to achieve ethical data use, whilst maximising data utility.
Join us for this data privacy education web conference to learn about this and more. You’ll hear from experts in the field about:
· What are the benefits of Legitimate Interest Processing under the GDPR?
· How does Pseudonymisation enable Legitimate Interest processing?
· What are the benefits of leveraging Pseudonymisation to enforce risk-based data governance policies?
Format: 45 minute presentation, 15 minute live audience Q&A