Most of our pricing opportunities come to us in the form of requests from our clients. However, a growing subset of pricing work comes when our attorneys develop a product or subscription and want to market it to a wide range of clients. When we construct the pricing for these “mass-market” packages, we have different cost, market, and value considerations than if we were responding or reacting to RFPs. This case study will examine one such product, a CCPA Starter Kit prepared as the result of new legislation. We will take a step-by-step approach to understand the best practices for pricing this type of work.