Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110% since 2014. That represents a total of 162 billion calls in the United States alone each year. With so many consumers converting by calling businesses, it’s critical that marketers are able to track, attribute and report on calls.
CallTrackingMetrics joins Twilio to discuss the importance of attribution and campaign optimization, challenges with call tracking, and an overview of their own call tracking solution built on Twilio. We’ll also provide a demo of call tracking on Twilio.