In today’s hyper-competitive marketplace, clicks, downloads, and views just aren’t enough to gauge the real interest level of your audience. So, how do you use digital channels to drive engagement that’s meaningful enough to find your best leads? And, how do you use that engagement data to inform what happens next?
Join us for a live webinar on February 26th at 4:00 pm (CET) with experts from ON24 and SAP Marketing Cloud to learn how to engage customers across the lifecycle with data-rich webinar experiences. In this exciting discussion, you will:
Find out how to optimize webinars for audience insight
Understand and score audience behavior in SAP Marketing Cloud
Learn best practices for operationalizing webinar programs inside SAP Marketing Cloud and tracking webinar performance
See how to use webinar data to inform nurture campaigns, trigger actions, and provide insights to sale
Analyze webinar behavior using the ON24 Engagement Score natively