Artificial Intelligence (AI) promises marketers so much: deep insights into customer needs, easier personalization for the customer journey, and enhanced content creation that creates for stronger emotional connections. Yet many marketers remain understandably skeptical. Are companies seeing any of these benefits yet? Are expectations outpacing reality?
Join us for an in-depth look at real-world examples of AI in practice. You’ll learn:
How real organizations use AI to solve marketing challenges today
How to get buy-in when projects involve cross-functional teams
Tips for ensuring AI project success, from setting expectations, to structuring projects, to measuring ROI