This means putting the customer first and engaging them at the right time and in the right place. Gone are the days of simply promoting content and hoping it sticks, especially since 69% of customers expect connected experiences.
Content is just one piece of your customer's experience. You may create amazing content, but if it gets to the wrong person at the wrong time, it's useless. To provide a personalized customer experience, you need customer data across every touch point.
Join us as we sit down with Salesforce and their featured customer, Spalding, to discuss the importance of prioritizing the customer and creating personalized customer experiences. Learn how to connect your fragmented data into one single view of your customer.