Hello everyone and welcome to today's webcast on how customer feedback influences ASAP data warehouse cloud. My name is Karina Kern and I'm responsible for product marketing at ASAP. With me today is Wolfgang most poker strategy operations expert at ASAP and Daniel Feltman Directa recipe data warehouse cloud also from Sep. During today's webcast you will learn how customer experience management influences FTP data warehouse cloud by providing continuous customer feedback. If you have questions or comments during the presentation, please enter them in the Q&A which it which is located at the bottom of the console and we will answer them at the end of the webcast. With that I would like to hand it over to Wolf gun to kick up the webcast. Thank you very much and welcome everybody. 12 Web 'cause today. So let's start right away and I have something very beautiful for you and this is our disclaimer so I'm not going to read all of that to you guys, but I just wanted to point out that during the cause of our web cast today, we're going to talk a lot about forward looking statements. And we were talking about things that we will implement in the future in our products and just wanted to point out that the actual results of what we talked today will might or might look different from what we going to show you today. So this is just very important too. I'll talk about that. All right now into the detail, and two into the agenda for webcast today, so I'm going to give you an introduction into a bit of experience management and why customer feedback matters not only to ASAP, but basically every organization that's going to be really short. Just a couple of minutes. And then I'm going to hand over to Daniel. Who is showing you some of the built-in feedback options that we're going to have in data warehouse cloud, and very importantly is going to show you the concept of the close feedback loop after that. As mentioned, we will have a Q&A session and I'm really looking forward to that. Also, and to receiving your questions. So let's start with Y. Customer feedback isn't very important, and why it really matters to an organization. And basically, or at the environment in which an organization like SFP operates is changing. So there is an ever increasing flow of information and disclose information is shifting power from an institution from a big organization to individuals. And at the same time there are new technologies and these new technologies are redefining business models and also shortening product life cycles at the same time. This is a very fast changing environment and to compete in this fast changing environment and organization needs to build a new set of capabilities and this new set of capabilities allows us to rapidly deliver on what people on what our customers and what our users really care about and this is experiences. And this is what we call experience management. And you might have heard about a year maybe a year and a half ago. We acquired a company called Qualtrics and. Qualtrics helps us run experience management at SRP, but also helps us run experience management for our customers. The Qualtrics is a software, and the software helps us to turn customers into fans. Products into obsessions. Our employees into ambassadors for our brand which. We hope to become an icon. And. The key to understanding our customers and our users. This is feedback, so we will talk today about feedback alot because feedback is absolutely key for what we're doing here. But the experience management needs a certain kind of a framework. Where'd operates in? And one part of the framework is technology and this is a big part of what quadrics brought to the table and where we have to quadrics experience management platform as a robust back end. And a richer, consistently master experience management at scale and organization. Specially like a big one like SCP, needs a robust and agile platform that is capable of collecting, analyzing and distributing insights to all the relevant people and stakeholder. And all the processes within an organization. So this technology. And powers everyone to understand. And this is really important and is absolutely key to us. Also to take action on the insides that are generated from experience data. That's X data. And for Racional later, but what we call odata and only when XA to know did it come together we. Gained the most power out of experience management. But technology alone doesn't help us, so we need more. So we also need competency. And. And to gain value from experience management. An organization needs to alter how we operate, that is, the real exchange process going on. We need to develop new approaches for using insights. And this will allow us to deliver highly target experiences to the right audiences. And as with incompetence, is there a skills and there are certain actions that ultimately allow us to establish experience management as a discipline without within our organization? And you will also hear maybe the term survey a large today. But just putting up a stairway using technology, so using the Qualtrics back end. This is not really experienced management. Competent competency alone. Foster an environment that helps an experience management. A centric mindset and experience management behaviors within our leaders and our employees. I'm just hearing that in my lines breaking. Is it really bad or can you hear me guys? OK, I'll just continue. So where did this stop? OK, let's see. Um yeah, So what I wanted to say is that that culture is really important. For experience management to thrive, becausr, a company like SFP, we need to fasten environment that helps instill. Print management. OK, so let me maybe jump in that started speaking, uh, it seems to be that Wolfgang's mobile line breaks. What's Wolfgang would like to point out the competency on the 1:30 some porn automotive technology working outside from a technology point of view, we're good to go. We do have the Qualtrics now in place so we can leverage Qualtrics capabilities, but also from a cultural point of view, we need to change our mindset cause feedback is important. Your feedback is important to improve products, but not only product. Also, the process is. Uh, which stands behind the product. So in a pervert sales and service process may change in the future as well, yeah? The culture which sits behind the organization. Um? Then if you do have a look into the product experience management, so really having an focus on the product, it's important to understand that the product experience will enhance the full product life cycle and it helps the P to deliver products which are really focus to your needs. So by providing feedback we can turn your feedback into a product functionality and help you to work. Better with data warehouse cloud specifically, but also with our product there. They are you back. Feedback options will be provided. Having a product experience in place. It helps us to define or too too fast, not the product experience also to Reprioritize some requirements which we receive at the end. You will happy if you give us feedback and you see that the feedback will be realized. I'm pretty sure you will be happier on it so. I will directly dive into the, uh, built in option. Options. You specifically, I would like to mention, but data warehouse cloud is about. First of all, data warehouse cloud is a tool which is used for. Most most likely end users will be users or not. Only the Archie Department in organizations, it's also developed to address a lowbie users that it will be users can by themselves in a self service build models or low data build models and consumed models within the embedded environment. This is a new unique feature of, as Peter Dibels clouds. So there will be users can work independently from the RT Department, but still in the government environment. Didn't see this can get the inside spinach then they need them and to make trusted decisions without delay. This means if I'm from a business user account, if you go to my T Department it takes typically several days before my requirement is realized and the state of ALS cloud provides an opportunity to the users that they start by their own to building up the models. And to make some report on top of it. Uh, the solution is end to end, so it means really the LB users post also DRT users to have the possibility to connect to different data sources, build and Tragedi models, and build up India embedded SP analytics cloud environment where Reportes. On that we would like to run the report. Also, if it's also possible to. Connect data warehouse cloud with our consumption tools. Uhm yeah, so it's open to overconsumption tools as well. Uh, also important to mention at the Peter Warehouse, Cloud will build or is built on the underlying recipe hana cloud technology or database, which help us to leverage their capabilities of functionality's like the memory power so that the users get fast response on their requests. Specifically to mention as well is that SP data warehouse cloud provides you elasticities with means. You will simply pay what you use. You can scale down and scale up the resources depending on your needs. Also important to mention before we come into the real experience management is that data warehouse cloud just expand the current existing on. Premises solutions for data warehouse. On the one side of SQL, data warehousing on the other side, the on premise as BW four hana data warehouse. So on top of your existing data warehouse solutions you can use the data warehouse cloud, specifically with the use case for your users, so having a self service functionality provided. Therefore it's really important to receive feedback feedback. That will help you and as well as a P to improve the product. How it can be used as simple on the one side on a simple survey. Uh, the survey, which is already right now embedded into the product that you can provide day by day. The feedback. What can be improved or which functionality's you would expect together with Qualtrics, we're working currently on functionality which provides you the possibility to provide the area specific feedback. So just imagine, imagine that you are in space management and data warehouse and Hearon Space Management you have. Possibility to provide to the functional T value in dedicated feedback. Uh, so it's a every are specific feedback which will be unable to on the other side vehicle only looking into an option that helps you to understand your abusive. So if you are the RT Department and data warehouse cloud will be used from Adobe. That Department it will help you to understand what your end users think about the provided models or the provided report. Also, if you are partner and you provide content to customers. Lucky I'm better, um, functionality into the business catalog. We will provide you a possibility in the future that you listen. What customers or users think about content, what they think about business models, etc etc. So an in that point in time the value is on your side. So with that, it's really there's adding value for you as a customer. Or the adding value for you as a partner, as you can listen what your partners want, your customers or it will be useless thing about your creators models. If we do have a deeper look into the area specific feedback. It's currently if you think about the data warehouse cloud you have on the home screen, send feedback button and within the house and you have to send feedback option as well. As soon as we enable Qualtrics, it will change. It will change in such a way that to send feedback button will most probably come available on the side or on the top of the screen. You can click on the hover. You can as well. Cancel the feedback that no feedback is provided or that there is no feedback over available, but you can activate it anytime that you have the possibility to provide feedback. Soon as you click on the feedback button and he important to mention the same feedback button and the same survey will come available in Esapi Analytics cloud as well, and data warehouse cloud so independently, and which products you are working in. The survey will be the same and the survey will look like follow. You do have key option on the one side or the first question is really ask you about how satisfied you are Mr product. If you know the existing server which is embedded in database lodore PM cloud you have the same similar progression with star rating. So the star rating will be replaced with the first question and In addition we are asking about the. Did the horse cloud capabilities? If this are met, your requirements and as well lifter tool is ease of use with dessert question and in the 4th question we are providing you and free text possibility important to mention and with a steam area specific part in here as soon as you navigate away from the home page, let's say you navigate into the data builder or you create a model in the entity relationship. An area, or you are navigating to the space. The questions will be changed, so it means that as a data warehouse cloud will be replaced. 50 area where you are navigating in. So let's say you are navigated to the space management, then the 2nd and the 3rd question will look like space management capabilities. Meet my requirements and speech. Space management is ease of use and see you can disagree or agree. Why doing and providing feedback? It really will help us from a product management point of view where I'm belonging to to understand what we need to change and in which direction we need to change. It is the space management capability already good to go? Do you like it or what we need to improve to help you and your users to really work with distribution? And the other feedback option we have discussed about is the. Listen to your customers approach here we do have some initial discussions how we can enhance the business catalog specifically, and this is exactly going in that direction that you as a partner, provide content or the IT department provides content or models to there will be users and the users can rate on the model similar like Amazon that you buy a product and you can rate. I like the product or I don't like the product and also providing feedback, written feedback, what I like and what I do not like. This provides you possibilities to improve the models or the content package which you provide to your customers. And here's going in a similar approach on one side, providing a star on the star rating basis of feedback overall, which will be counted over to different users who provide feedback. And In addition also feedback or plain feedback which users can enter and where you can get insights into what is important or what is not important. Important is to understand that just providing feedback will not help and you know it better speed do. If you provide feedback, you expect that something will happen and we're working on that. So and this is the thing which I will share with you in the next slide, I will share with you what we do from product management and all the other department's who are working in this organization we already received. Roughly 700 responses from each of you. I've above by providing it directly over and said feedback button or on the other side you may give us feedback in a direct communicate common in the direct call Oregon workshop there with baby as well. Take your responses and bring it to the Qualtrics dashboard. So if you do have a look into the closed feedback loop, it's important to listen to you listen. We're doing this in a workshop. We listen to you on events if you're going to suffer. If you're going to take it, or any other exhibition we're talking to you and you provide US insight. What you are requiring and what your LP users are looking for, but also the feedback form which is embedded in the product will provide us. Feedback. But this is not. This is the starting point and now we our chop starts that we we really analyze your feedback we're using here the capabilities which Qualtrics provides are. So it's a simple text analyzing tool that we can identify the sentiment on the one side, but also the topic that you were talking about. So there you provide feedback. If you are give us feedback specifically on the space management. We have the dedicated persons behind who are looking into the space management actions. Specifically similar applies for all other components in the product, so we have roughly 60 people who are constantly looking into the feedback which should provide not only from a product management side. Also we have persons or department's like our design Department. The Department who is writing the head. Text you after development team in there with you have our marketing team who is looking to your feedback. Can take the insights and turn it into an action on the one side it can can be a product related improvement, but it can also be an process improvement as we received already some feedback that we do not show you new functionality which are coming available in the product. And she for we already made some changes to as well, provide you and better inside. About the news which are coming out. Also, as soon as we receive feedback at sometimes really a high level based feedback that certain functionality is requested and most probably we need to deep dive into the feedback which is provided and we're doing it and you already part of it. You have to possibility to be part of it. On the one side via currently doing a customer engagement initative, that's roughly, to my knowledge, 20 partners and customers who give us insights into the semantic modeling, which is partly based on feedback. Partly it's in our own strategy to provide specifically to deal be users and layer where we can speak really on the semantic level so they do not speak about tables they speak about. Customers, products, regions and how they are combined together also on the other side, if you're going to several events, you can often see that we do run and you excess also with the UX test we have proven if we understood your requirement or your feedback correctly, or if you need to turn the feedback in another direction so that are also research which we are doing to really have a create. Understanding of your requirement before we are moving your requirement into. Into um and real uhm requirement. Um, it you required and itself based on your feedback. Maybe, uh, turns into an adjustment of the road map, but mainly as soon as we do have a full understanding what you are looking for and we are clear about, we are discussing the requirement with our development Department and then it goes to normal development cycle from development over tests into the production. So it means that's the features. Coming available and as I have said at the beginning, we have already received multiple feedback from you and we really thank you for that so far. And, uh, we already have some features released. We have some features which are based on feedback in the current development. There are also some features which are in our current backlog an there are many more single features which as well will be discussed within our product management and we will discuss it with development here and there and just to name a few items which are already developed, it's the sequel. Um schema consumption that we received a lot of questions if a SP Analytics cloud is the only front and tool or if also other front on consumption tools can be used with that feature, it's possible. Then it there was also some other requirements about filter and sorting possibilities, which are normal force. But in the tool where ever looked a missing in an initial step and also those are realized right now. Mighty language support script. If error message is the minimum space size etc, they are all in the current development like as well. Yeah, one tenant mode, but if you do have already NFC tenant and you would like to combine it with your data balance Clement, you are able to do so right now and also this based on customer feedback but important is you can just right now see the internal. Crosses Howard looks like so maybe the question appears where you come into the game and it first are directly starts with as soon as you provide us feedback and we will give you an acknowledgements. What we're doing with the feedback and what are the next steps. The next steps I could only show you in this circle and see. Also, baby are engaged with you as the research. As soon as we are going in customer engagement initiative as soon as we are go coming back to you having more detailed question on a certain requirements or as soon as we are having a conversation, we're positioned some features where we receive a deeper inside what you actually required to really develop the new functionality in the direction what is. In the interests of you. We are currently planning to provide you or provide an feature voting the feature voting is important be cause. As you can imagine, we receive a lot of new feature requests. Some of those are name multiple times, so this helps us really prioritizing certain features, but maybe at the end it's the wrong prioritization from our side. So there. For via local thank you, a consulate dated requirement and where you as a customer as a partner as an employee as well have the possibility to vote on a priority similar. As you may know it from the past, from the sub influence platform Bay or idea place that you had the possibility to describe a certain feature and other customers can vote for it. So it's going in the same direction. And for sure, this voting at the end will change may properties on the development side. It will may change some road map activities, so the whole thing feature voting comes quite important in the future. And here we are currently running a pilot together with sticks up influence team to really provide you as soon as possible. Most opportunities to provide feedback which feature is most important to you? Which needs to become available as soon as possible in the product. I'm also what is currently in discussions with feature preview and you can see or leader Garrett cut smile you provide already a feature preview on the data integration service which will be embedded into the product soon and also this is going on some or heads as a basis. Some feedbacks which we receive that you have question. Yeah I need more adapters, I need more. Possibilities to connect to on premise or cloud data sources, and we're listening to you and that feature, which will be provided within the product. We're yeah, we're acting on your feedback that you providers. And also there's or outbound communication as soon as the new feature. Is implemented. You will receive the update on the what's new page. Is there currently have some internal rollouts? But also we're running and she will be invited and you have the possibility to soon as well to register for external rollout sessions so the rollout sessions where we will explain you what are knew or what is new in the product. What is the new feature about what is the value of the new feature on the new feature will look like and. By doing this? Uhm, yeah. My hope is we can close the end to end loop and really provide you an insight into the new features which are mainly or partly based on the feedback that you provide us. Sometimes my hope is by having this process in place and we are already living that process is this is nothing which is just in our mind, just not just the mission we are living this process already and my hope and in the question as well to You is to provide us feedback. You Steve possibilities which we provide you. I've are within the tool. Able to provide US direct feeding everything in front of the tool and there's something There you are disappointed. Let us know what is challenging for you. Maybe let us also know what needs to be improved and how it needs to be improved so that we get full understanding. Also, important feedback for trust, the process or trust the product is may be nice, but all the thing about beyond. What is about the sales process is the sales process sufficient for you? What is about ashleys? What is aboard the service processors which are in place? Are you happy with those processes or do we need to change? We received already the feedback. That's our as I said at the beginning that very that you missed some roll out, like in long trembled. And now in April we will provide our first roll audition. Valuable received the invitation soon. So also we are looking into process changes which are there where you have where you gave us the feedback that this rollout is not sufficient and we are looking into the change that. Together with you and with that we're done with the presentation and. Cortina back to you. Great, thanks Daniel. So now is the time for questions with anyone on the line. Has a question, please use the QA which it to enter them and we will answer them on the call or afterwards to 12. So there are a couple of questions. I think this is who won for Daniel and one for Wolf gun regarding trial version. For data warehouse cloud, so is there a trial version available for data warehouse cloud as well As for Qualtrics but Danielle? I will let you go first and then Wolf gun. Can take it from Qualtrics perspective. Sure, thanks alot career. So where is the trial for data warehouse cloud available? Unfortunately, right now there's not yet the Qualtrics survey in bed. It's but the but definitely we do have to send feedback for stability, and there. So from that point on, you do have a possibility to provide us already feedback, and as soon as the survey, which is spelled with Qualtrics, will come available in the product, it will be on the one side available in the product. Itself, but also in the trial section. Hello. So let's see what kind of connection is back. Yeah, can you hear me again? Yes you can OK, sorry for that. I'm really don't know what happened with being connected to the landline, but sometimes it just happens. So quadrics trial account. Yes, there is a trial account, you just go to the quadric website. Quadrics.com slash 3 dash account. And as a trial account. But this trial account is a bit limited. There are Seven question types included, and you can only ask 10 questions per survey. But the good thing is it doesn't expire, so you can use it too. Sometimes there's also server logic you can put in an online reporting and so on, so you will see not everything that the Qualtrics platform can do, but a bit of it. And there's also the option on the website to request to personalize the demo. So I really recommend to do that, because then the experts from Qualtrics will help for your issues and you request and your requirements much. Great thanks. So there's another question for you Danielle. Is it possible to use that data warehouse cloud connected with and it's AP Hana HCI container. Um, so data warehouse cloud provides currently the possibility to connect with the old age are adapter as well. The Horner and BW. Now and in the future there will more adapters made available. Using a dehaan are um possibilities as well, so there will be an as we shared some previously and. Data integration service provided their civil connectors can be used, or several data sources can be used. I hope that answers that question, if not, please give a repost on it. Great thanks Daniel. 1 one more question here is can we use ATP data warehouse clouds together with machine learning or AI IA Technology except possible? So basically, is it possible to use data warehouse cloud would machine learning? Technology. Um, this question I cannot answer straight away. We need to take it with us and maybe who wrote that question. Please detail out in which the use case you would like to use. Machine learning or AI. Technology. So what is the use case? What you would like to achieve? Yeah, we can follow up with this question offline as well. OK, perfect then and I think Danielle. There's also another light and with the resources. Or For more information around data warehouse cloud. And yeah, so there are no more question and you will receive the link to the web cast after this for replay shortly after the web cast. And you can share it with your colleagues as well and that's all the time we have for today and we will follow up with the additional questions offline as well. Thanks everyone for joining and have a great day.
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