Revenue operations is rapidly becoming one of the hottest topics in B2B marketing, with B2B brands in all sectors looking to this function to deliver greater sales and marketing alignment, more responsive marketing, more effective insights and (of course!) increased revenues.
But what exactly is revenue operations? How does it fit into your marketing function? How do you make it work, and what skills and technologies do you need to deploy it effectively?
These are some questions that we’ll be answering in this webinar, with help from some early insights from our first revenue operations research, and some pioneering thinkers on this emerging topic.
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