However, starting with clear objectives by market and a consumer-first price architecture can help global brands regain control. In our 2020 Consumer and Retail webinar series, Shikha Jain, Partner out of our Boston office, will share a point of view on how to build a global pricing strategy and governance structure to start the transformation process.
The webinar will address topics like:
Creating a structured approach to global price setting that is consistent across markets while at the same time taking into account local dynamics is no easy feat. From a governance standpoint, a global platform allows brands to be nimble as a constant feedback loop ensures that a global branding strategy is executed at a market level to capture maximum profit opportunities.