Starting from Scratch: Building a fan-centric brand
Speaker: Michael Williams, Chief Operating Officer & Chief Marketing Officer, 3ICE
Michael was brought to 3ICE from the NFL to stand up a brand new Marketing strategy for a new hockey league.
Join us to learn how Michael is using his plethora of experience to ensure 3ICE is the most fan-centric sports league today.
How to begin a brand journey from scratch?
What metrics should be chosen to measure success?