Today’s digital marketers are tasked with delivering results in increasingly complex and demanding environments. The technological aptitude of marketers is expanding, but the time to assess, purchase, onboard, and integrate technology solutions to deliver business results is a growing challenge—especially as new technology is rapidly invented and brought to market.
This webinar will define the marketing technology stack and provide a visualization of how disparate systems come together to achieve marketing and business development objectives. Then, through the lens of Motown and The Temptations, we’ll share a scenario that highlights the tech stack in action before discussing a legal marketing case study with an in-house expert.
Participants will gain a visualization of the marketing technology stack, challenge them to develop their own, and provide practical, implementable recommendations for marketers to bring back to their firms.
Specifically, this session will: