Is the new decade we’re entering one where Asian consumers expect more from brands? We believe so.
In a world of more conscious consumption, many global brands are weaving purpose into the fabric of their businesses. With 90% of consumers in Asia wanting brands to stand for something, brands now have an expectation ‘to do the right thing’ or risk consumer backlash.
Register for the webinar to find out which issues consumers in Asia care about and how brands can do well by doing good.