AI and machine learning are game-changers for B2B companies, but these powerful technologies also bring new challenges to companies striving to remain relevant. How can businesses ensure the customer experience they deliver is meaningful and effective in an increasingly automated marketplace?
We recently conducted a cross-industry study and identified five essential trends common to virtually every business model in a new report. In this webcast, we’ll give you an overview of the five trends detailed in the report, including:
How AI is increasingly taking the focus off of brands for customer
Why companies must deliver meaningful experiences to customers or be reduced to generic AI intermediary engagements
Why businesses must now focus on values and genuinely improving customers’ lives