We face two competing themes. One: much-needed maturing of the martech profession and vendor landscape, bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches to business continue to change marketing as know it.
Can these two themes be reconciled?
Join "the godfather of martech" Scott Brinker for an unvarnished 45-minute webinar, where he will take the role of both Dr. Martech and Mr. Hype: describing practical and reasonable strategies for marketing operations and technology management with one hat; embracing the promise of exciting, new innovations with the other.
Dr. Martech will provide sound advice:
Mr. Hype will push the envelope:
Wil these struggling martech personas ever converge peacefully?
Register for this free webinar now and mark your calendar for Tuesday, February 18 at 1:00PM EST!