To establish competitive advantage, leading brands are turning to artificial intelligence (AI) and other advanced analytics techniques to build the next generation insights required to make business decisions in today’s digital economy. Join guest speakers from Forrester; Ugam, a Merkle Company; and Merkle for a webinar as they explore: ?
Product Content: How to ensure customers have a consistent digital experience regardless of where they are exposed to the brand ?
Pricing Optimization: How to harness competitive data to determine how to price and promote a brand ?
Customer Sentiment: How to capture and categorize product reviews and social media mentions to inform brand strategy ?
How customer sentiment extends marketing measurement to shed light on both ‘how’ campaigns perform and ‘why’