Enterprises around the world are turning to messaging to establish a direct communication channel with their customer base because it is affordable, reliable, customisable and easy for consumers to use. The application-to-person (A2P) messaging market is growing in all regions, and will enter a phase of transformation led by three main trends:
rich communication services (RCS) supported by Google
the active involvement of OTT communication apps such as Facebook’s various offerings
the use of new business models supported by SaaS by all players in the value chain.
This webinar will summarise the findings of the forecast report and will include:
an introduction to the A2P messaging market and an explanation of why it is important for operators to understand its development
headline figures and growth trends for A2P traffic and revenue worldwide
an overview of the role of OTT communication apps
an analysis of why RCS will become popular in a handful of countries, while remaining marginal in most
information about the growing role of fixed fees for businesses that are looking for messaging solutions, not just message volumes.