Feb. 27, 2020 | 2 PM ET/11 AM PT
Hosted by American Banker
Retailers have undoubtedly moved faster and have had better success than the financial services industry in delivering better, more relevant experiences. Digital banking teams have succeeded in driving traffic to their banks’ websites, but when it comes to helping prospects research and apply for financial products, the results have been mixed. And while banks have fixed the basics and enabled needs-based customer journeys, over time they hit a “conversion plateau” because they are unable to accurately anticipate the needs of their prospects and personalize interactions to help them along in the journey.
Our guest speaker, Forrester principal analyst, Peter Wannemacher, and integrate.ai’s VP of Marketing, Rahim Kaba, will explore promising new developments with AI and cross-industry intelligence that empower banks to leverage insights from other industries to gain a better understanding of their prospects’ needs. You’ll learn:
Please note the sponsor has the right to block any attendees from joining the seminar.
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