Business schools have increasingly recognized that sustainability has to be built into our future economy. It is not obvious, though, how to integrate a concept that was once seen as opposed to most firms' operations into the core of management education. McGill's Desautels Faculty of Management is trying to dispel that seeming contradiction by moving sustainability from electives into the core of their MBA classes. Part of that process involves recognizing the sustainability and other emergent technologies, like data analytics and machine learning, can actually reinforce one another.
speaker: Professor John-Paul Ferguson, MBA Academic Director, Assistant Professor in Organizational Behavior