Successful major gift fundraising is not always about finding the wealthiest person in your database. It's about focusing efforts on prospects who have the wealth and interest to make a major contribution to your organization. Are you targeting your best prospects or simply focusing on the most obvious candidates? If you don’t have a professional researcher on your side to help you, how can you quickly assess your organization’s best prospects to tailor your ask amounts appropriately? In this session, learn how to use ResearchPoint and other tools to introduce the non-researcher to accessible public records. We’ll also review easy strategies to help you synthesize data for effective fundraising.