The likelihood of a customer switching primary bank accounts is very low. In fact, the intention to switch is 8 times higher than the action to switch. In this webinar, we share research on zones of indifference, inertia thresholds and pricing sensitivities; and through case studies hear where non-monetary incentives, behavior-based strategies, pricing, segmentation and consistent rewards can impact bank switching behaviors. Understand why customers don’t switch banking relationships in the digital age, and reimagine campaigns for greater effectiveness.
Develop a more comprehensive understand of the barriers to switching as it relates to the new retail banking landscape
Learn how to leverage analytics, big data, behavioral economics and pricing strategies to remove barriers and challenges
Identify the key factors that impact switching behaviors including proposition, brand and reputation, customer sentiment and inertia
Reimagine customer segmentation to support new acquisition and deposit growth