An exclusive review of TBR’s Digital Transformation Insights Report: Voice of the Customer and
Digital Transformation Insights Report: Emerging Technology
March 11, 2020
1 p.m. EDT/10 a.m. PDT
Patrick Heffernan, Principal Analyst and Practice Manager
Bozhidar Hristov, Senior Analyst
AI is one of the technologies that will help standardize the digital transformation (DT) market and turn the wildly loose use of the term “digital” into tangible business results. Though the technology sparks urgency for many buyers to accelerate the execution of their DT programs, they need to carefully balance messaging with external and internal stakeholders around the possibilities with shutting out the critics, many of whom project AI will kill jobs. Join us March 11 to discover what vendors need to know to compete effectively for AI-related opportunities in the quickly evolving DT market.
Join Patrick Heffernan and Boz Hristov as they dig into how enterprise adoption of DT solutions is evolving, with a specific focus on AI. Based on enterprise adoption research, TBR will give a snapshot on today’s digital transformation services marketplace.
Technology Business Research, Inc. — Digital Transformation Research
TBR’s Digital Transformation team evaluates enterprise and vendor digital transformation business strategies. In this webinar, we will reveal the state of the market and provide guidance on the changing nature of vendors’ business opportunities around enterprise customers’ digital transformation programs. Emerging technologies such as AI lower the barriers to entry across regions, but vendors still need to prove their ability to develop locally sourced, compliant applications to maintain brands’ trust. Join us for this and more March 11.
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