Rob Garf, VP, Industry Solutions Strategy, Salesforce
Caila Schwartz, Manager, Industry Strategy & Insights, Salesforce
Happy New Year! You made it through the holiday frenzy — But as we all know, when one holiday season ends, the next one begins. Take the time to review last year’s holiday season so you can create the checklist for 2020 retail success.
Every year, Salesforce experts analyze shopping behavior based on the activity of hundreds of millions of shoppers during the peak holiday season. Join this webinar where we’ll take you on a journey through the exclusive findings from our proprietary data:
The 2019 season was six days shorter than the 2018 season. Discover how retailers - and shoppers - reacted to the short season. Which tactics were successful and how did the short season shape buying patterns.
As shoppers move closer to the edge, we will unveil the latest and upcoming devices and channels that shoppers are using to complete their digital purchases.
We will share our key takeaways from the 2019 season to help guide you as you build your New Year’s resolutions for 2020.