Recalling a product is a complicated process. Customers, employees, suppliers, dealers, and other stakeholders throughout the business ecosystem are affected, and the manual processes undertaken by most OEMs don’t come close to addressing stakeholder needs in today’s experience economy. Most importantly, communications will only be effective if a company has a holistic view of its customer data. Trying to manage a recall with a siloed data structure is a recipe for disaster. Manufacturers can try to tackle the problem with a variety of solutions but investing in a connected recall experience is the key to executing these difficult campaigns successfully. What businesses need is one system to manage the recall lifecycle and interact with parts manufacturers, dealers, and customers on a true one-to-one basis.
Join Capgemini’s Digital Transformation for Automotive Expert Mathew Desmond and AI & Digital Process Automation Principal Spencer Lentz to learn to use technology to: