Brands, retailers and even distributors are looking for an opportunity to build a relationship with customers. Social, mobile, Amazon and the need for rapid delivery have made this a hot topic with retailers, distributors and businesses that need to change their distribution channels to survive in the new age.
UNTUCKit is a prime example of a successful Direct-to-Consumer (DTC) brand.
Connect like Never Before
Moving Direct-to-Consumer (DTC) allows you to connect to more customers than ever before while still being agile. Maybe even more important than the customer connection through DTC is the inventory control. By selling your products online, you're able to carry more inventory and sell a wider variety of products. In the old-world order, retailers would only stock the best sellers, ignoring what the rest of your cliental might be interested in. Here you are able to offer a wider product assortment and give your customers more choices. If only there was a seamless way to track inventory as well…
Think about it. You’re a consumer too, right? Would you rather rely on a retailer that only stocks the best sellers and therefore limits your choice or have a wider selection, which more likely fits your desires?
By moving DTC you can provide your customers a personalized experience that the legacy retailers are unable to do. And on the back end, your processes can be more streamlined by solving customer service, returns and inventory issues. In the end, the most important indicator of your success is a returning customer. With the correct systems in place and the shift to DTC, you are able to capture that data, make quicker decisions and ultimately scale for the future.
Here’s what you’ll learn: