As we steer into 2020, digital transformation in B2B sales and marketing is more prevalent than ever. By and large, sales teams still struggle to capture and capitalize on buying signals; missing out on opportunities to uncover opportunities within its known (and unknown!) addressable market.
In this webinar, Jessie Johnson, Research Analyst at Forrester and Patrick Purvis, Senior Vice President of Revenue at ZoomInfo, will discuss the following:
Various types of buying signals to scope out during campaigns
Integrating first and third-party data into day-to-day sales processes
Capturing buying signals within targeted markets
Start sailing ahead of the digital transformation. Register today!