This Customer Experience webinar series was created in partnership with LexisNexis® Risk Solutions and Maddock Douglas. This series explores ways to examine and inspire improvements in the customer experience using a framework developed by Maddock Douglas called the “Customer Experience Cycle,” which covers all phases of the customer journey, from initial engagement through acquisition and retention, and ultimately increasing customer lifetime value.
Life Insurance and the Customer Experience Part 2:
Beyond Five-Star Reviews
Thursday, December 13, 2018 | 01:00 PM EDT // 10:00 AM PDT
We all know that word of mouth is the best form of advertising, but historically, the life insurance industry has struggled to create meaningful consumer advocates. In the fourth and final webinar in this series, we’ll delve into the final phase of the Customer Experience Cycle—Advocate & Reengage—and review ways for insurers to form connections that consumers will rave about. In this session, we will consider a wider timeframe than the point of sale, and explore how insurers can leverage the consumer- and agent-related data they already have to create great relationships by design. Case examples and a live Q&A will be featured.