This Customer Experience webinar series was created in partnership with LexisNexis® Risk Solutions and Maddock Douglas. This series explores ways to examine and inspire improvements in the customer experience using a framework developed by Maddock Douglas called the “Customer Experience Cycle,” which covers all phases of the customer journey, from initial engagement through acquisition and retention, and ultimately increasing customer lifetime value.
Life Insurance and the Customer Experience Part 3:
How to Keep Your Customer Coming Back for More
Tuesday, October 30, 2018 | 01:00 PM EDT // 10:00 AM PDT
How can insurers grow their relationships with clients beyond the sale? How can they sell more or higher-value policies to current clients? In part three of four in this webinar series, participants will challenge themselves to reframe these questions and uncover what the industry should be asking instead, as we explore a critical phase of the Customer Experience Cycle: Engage & Retain. Discover how insurers can combine data with empathy to unlock deeper client needs that can be fulfilled over time, while building lasting connections with clients and their loved ones. For inspiration, we will go outside the life insurance industry and review parallel examples. Case examples and a live Q&A will be featured.