Customer success is one of the fastest-growing functions within B2B marketing and sales – it was the #3 most popular trend in the 2021 B2B Marketing Trend Tracker.
But what’s behind the explosion of interest in this emerging area? Why are B2B brands rushing to invest in this area, and what does it mean for the ongoing evolution of sales and marketing, and their interdependent relationship?
Most importantly, what does a great customer success function look like and how do you build one?
Join us for this interactive webinar panel discussion, where you’ll learn:
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