We’ve all heard the corporate promises pledging to ‘always put customers first’.
Behind this appearance, the reality is that many brands invest in voice of the customer (VoC) programs but fail to realize the level of impact they hoped for. This failure is triggered by fracture points that slow a brand’s ability to adapt to evolving customer expectations.
These sticking points include the fact that data collected from customers is often siloed, disconnected to financial results and is not delivered to frontline employees in an actionable way. In other words, the VoC programs are not truly operationalized.
By empowering employees with access to customer feedback data that is relevant to their role, businesses are better placed to boost customer loyalty through satisfying experiences, retain talent and see stronger profitability.
In order to achieve these benefits, companies must weave feedback into daily operations across the entire business.
In this webinar attendees will view a showcase of an operationalized VoC program and receive the tips needed to upgrade frontline agility with customer insights.
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