Many marketers are working hard to revise their strategies and take into account the cancellation of customer events and conference sponsorships. Covid-19 has a massive impact on how we market, but it also provides opportunities to further optimize our content marketing. Sales, in a way, is not necessarily on content marketers' priority list. However, for complex sales or when selling technology, content to showcase technology and product benefits is key to moving prospects through the sales funnel. Content marketers need to work with both sales and marketing.
Pam Didner will share with you some creative ways to expand your content efforts to the sales side. She'll help you understand that sales is just another marketing channel for you to showcase your company's content.
In this webinar you will learn:
Now, is the perfect time to initiate or further your relationships with your sales team.