In these times of uncertainty, your B2B marketing team is on the front line of your brand’s response to quickly evolving market conditions. But if you still rely on “spray and pray” digital engagement tactics, your efforts will lack the timing, context, and sensitivity that is critical to business buyers right now.
• How to build a B2B digital engagement strategy that meets the needs of your customers during this uncertain time and beyond
• Why B2B businesses should connect with customers on social and other digital channels
• How online communities can support your customers and your business