As the world of marketing continues to evolve, CMOs are feeling the pressure to keep up with an increasingly competitive B2B universe. This in itself calls for creating their own unique balancing act, starting with optimizing the customer experience, improving campaign conversion rates, and maintaining a strong brand image.
That said, what’s the best way for contemporary CMOs to “have it all” without “losing it all” (AKA their focus and workload) in the process?
Take a breath and tune in while Sangram Vajre, Co-founder of Terminus, and Joe Chernov, Vice President of Marketing at Pendo, chat about measurable and scalable ways for CMOs to achieve data-driven success, including:
How to create a streamlined customer experience while promoting engagement
The best ways to optimize conversion rates through various marketing funnels
Maintaining a strong brand image for your current and future customers
Keep calm and find your marketing balance today. Register now!_1590624826828