Consumers are shouldering a greater share of their healthcare costs—and they are looking for guidance to help them find, receive, and pay for care. Both payers and providers are working to address these needs, recognizing that by solving these challenges they will garner the consumer loyalty that will influence healthcare spending decisions.
In this webcast, we’ll review the latest research on which capabilities consumers are seeking to help them effectively manage their healthcare decisions. We’ll also discuss what payers, providers, and new market entrants are doing to address these needs. Our presenters will share the impact of implementing effective strategies to win the hearts and minds of healthcare consumers.