Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this fascinating webinar, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.
Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the most innovative brands on earth.
Why great stories drive greater purchase consideration
The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension
Techniques for measuring and optimizing the effectiveness of your content
VP of Marketing
Joe Lazauskas is the VP of marketing at Contently. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes. He's also the bestselling author of The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You._1596774291398