Coopetition – collaboration with another company while simultaneously competing with them – is increasingly pervasive with many business partners, including strategic suppliers. Unfortunately, many organizations fail to capitalize on opportunities and/or incur unnecessary risk because they fail to employ effective strategies for managing coopetition. According to our research, 30% of respondents say their companies are “very effective” at managing coopetition, 49% say “somewhat effective,” and 10% say “not effective.” Another 10% report their companies do not engage in coopetition.
How do procurement and supply chain professionals stack up? For a start, compared to their sell-side counterparts, they are 47% less likely to report competing with their business partners “a great deal.” Join Vantage Partners’ Jessica Wadd in this interactive webinar to explore this asymmetry in perspective between sales and procurement professionals, and learn more about strategies for managing coopetition and its impact on performance.
In advance of this webinar, please consider answering five short questions about your experience with coopetition here:_1597353204154